STRATEGY + STORYTELLING
Clearer strategy.
Stronger systems.
Greater impact.
I help mission-driven organizations clarify their message, build the communications infrastructure they need, and tell their stories in ways that inspire action.
Selected Work
International Conference on Family Planning
Building a global community around an international convening.
Led communications, audience strategy, media, partnerships, digital engagement, and live storytelling across four global convenings—helping grow a year-round community from 9,000 to 40,000+ people across 130+ countries.
Gates Institute for Population & Reproductive Health
Helping a global institution tell a clearer story about who it was becoming.
Led institutional communications spanning brand positioning, digital strategy, leadership communications, audience engagement, and major initiatives—strengthening how the Institute communicated its evolving strategy, work, and impact to audiences around the world.
The Family Planning Network
Turning a conference media program into a year-round global community.
Co-founded and built a media network connecting approximately 3,000 journalists, advocates, and storytellers—developing its strategy, identity, partnerships, programming, and communications infrastructure from the ground up.
Good communication starts before the content.
The best communications work doesn’t start with another newsletter, social post, or campaign.
It starts by understanding who you’re trying to reach, what you need them to understand or do, and whether the systems behind your communications can actually support that goal.
I combine big-picture strategy with practical implementation—helping organizations move from reactive communications to a clearer, more connected, and sustainable approach.
Ways We Can Work Together
Communications Infrastructure Sprint
Fix the system behind the communications.
Over 2–3 focused weeks, I’ll help diagnose what’s getting in the way—from unclear priorities and audiences to broken workflows and fuzzy ownership—and build a communications structure your team can actually sustain.
Not another strategy document that sits in a folder. A system your team can use.
What we might build:
Communications audit • Audience strategy • Channel strategy • Roles + workflows • Planning systems • Measurement framework • 90-day roadmap
Marketing +
Content Reset
You know what you do. Let’s make it easier for everyone else to understand it.
For small businesses, creative organizations, wellness spaces, and community-centered brands ready for clearer positioning and more intentional marketing.
We’ll define what matters, who you need to reach, what stories you should be telling, and how to show up without turning content creation into another full-time job.
Add a Visual Content Library, and we can create the photographs you need to actually tell those stories.
Convenings +
Special Projects
Bring senior communications thinking to the moments that matter.
Conferences. Summits. Launches. Campaigns. Community gatherings.
I help organizations think about the whole experience: who needs to be there, what they need to know, what story the moment is telling, how partners and media fit in, and what remains after everyone goes home.
I can step in for a defined project to help connect the moving pieces—from audience and partner communications to media strategy, messaging, digital engagement, and on-site storytelling.
Ready to build something stronger?
Maybe you need a communications strategy.
Maybe you need better systems.
Maybe you have an ambitious idea and need someone who can see both the big picture and the hundred moving pieces underneath it.
Whatever you are building, let’s work on it together!